The Seven Steps of the AGB Nielsen Media Research Audience Measurement system guarantees the production of reliable, independent and transparent television audience measurement data:

First step:
Analysis of the society structure (the establishment survey).

Second step:
Selection of the group of families as a representation of Poland (construction of the telemetric panel).

Third step:
Equipping the households with data collecting electronic devices.

Fourth step:
Day-to-day data transmission from the households to the computerized ''library'' of AGB Nielsen Media Research.

Fifth step:
Data processing and creation - out of thousands of elements - one consistent database.

Sixth step:
Determining, second by second, what programs were broadcast by individual stations.

Seventh step:
Providing AGB Poland's customers with files, which, when used with appropriate software, give a full picture of the TV audience.