Arianna is the ultimate software suite for Television Ratings Analysis as it is the natural evolution of the AGB Workstation. Arianna is a PC based application combining impressive calculation speed, flexibility and sophisticated reporting capabilities in a user-friendly working environment.

It offers a complete collection of analysis modules in the 4 TAM areas:

• Viewing Behavior: set of modules for the analysis of programs, breaks and day parts
• Post Evaluation: set of modules for the evaluation of advertising campaigns
• Forecasting module: tool used to forecast the ratings of future program line-ups and spots
• Planning module: tool used to plan advertising campaign

Xpert – AGB Nielsen Media Research is a distributor of this very well known BMRB’s software. The software is used to planning and optimizing ad campaigns.