Arianna is the ultimate software suite for Television Ratings Analysis as it is the natural evolution of the Nielsen Audience Measurement Workstation. Arianna is a PC based application combining impressive calculation speed, flexibility and sophisticated reporting capabilities in a user-friendly working environment.
It offers a complete collection of analysis modules in the 4 TAM areas:
- Viewing Behavior: set of modules for the analysis of programs, breaks and day parts
- Post Evaluation: set of modules for the evaluation of advertising campaigns
- Forecasting module: tool used to forecast the ratings of future program line-ups and spots
- Planning module: tool used to plan advertising campaign
Xpert – Nielsen Audience Measurement is a distributor of this very well known BMRB’s software. The software is used to planning and optimizing ad campaigns.