Nielsen Audience Measurement has a very clear mission to fulfill: to establish a common currency used by TV Stations, Media Planners and Advertisers for their advertising transactions, based upon a reliable, independent, and transparent audience measurement system.
Nielsen Audience Measurement currently manages more TAM panel household than any other international television audience ratings provider.
A TAM system is reliable when the provider has solid experience in TAM data production. It is independent when the provider operates from a position of neutrality recognized by all market players. And it is transparent when every component of the system is comprehensible and accessible to qualified auditing by the market.