2010-01-03
Data from 28.12.2009 - 03.01.2010
The measurement carried out for target group: total individuals 4+
(Universe: 35 935 000, number of cases: 4051).
Average daily TV viewing by average Pole aged 4+ was 308 min.
Top 10 - programs
Emission share typology in weekly TV program schedule
Weekly shares
Weekly advertising expenditure by sector
Top 10 - brands
Weekly advertising expenditure by CHANNEL
Top 10 - programs
| TITLE | CHANNEL | DATA | START | AMRx1000 | AMR% | |
|---|---|---|---|---|---|---|
| 1 | M JAK MIŁOŚĆ /TELENOW.POL./ | TVP2 | 20091229 | 20:41:58 | 8 972 | 24.97 % |
| 2 | PROGNOZA POGODY | TVP1 | 20100103 | 20:03:14 | 6 467 | 17.99 % |
| 3 | TELEEXPRESS | TVP1 | 20100101 | 17:01:57 | 6 360 | 17.69 % |
| 4 | OJCIEC MATEUSZ /SER.KRYM.OBYCZ.POL./ | TVP1 | 20100103 | 17:21:07 | 6 347 | 17.65 % |
| 5 | JAKA TO MELODIA ? /TELETURNIEJ/ | TVP1 | 20100103 | 18:12:27 | 6 209 | 17.27 % |
| 6 | RAJD DAKAR 2010 /RELACJA/ | TVP1 | 20100103 | 19:58:51 | 6 121 | 17.03 % |
| 7 | WIADOMOŚCI | TVP1 | 20100101 | 19:29:59 | 5 806 | 16.15 % |
| 8 | BARWY SZCZĘŚCIA /SER.POL./ | TVP2 | 20091229 | 20:08:57 | 5 621 | 15.64 % |
| 9 | SPORT /SERWIS SPORT./ | TVP1 | 20100103 | 19:52:59 | 5 455 | 15.17 % |
| 10 | PLEBANIA /TELENOW.POL./ | TVP1 | 20100101 | 17:46:05 | 5 367 | 14.93 % |
AMR % - Average Minute Rating = Percentage of average number of people present for each minute.; This variable answering the question: What percent of average number of viewers watched specified program?
AMR x1000 - Average Minute Rating = Average number of people present for each minute.; This variable answering the question: What was the average number of viewers?
backEmission share typology in weekly TV program schedule
| TVP1 | TVP2 | Polsat | TVN7 | TVN | TV4 | Puls | Tele5 | |
|---|---|---|---|---|---|---|---|---|
| REKLAMA - TELESPRZEDAŻ | 7.31 % | 5.92 % | 10.01 % | 12.17 % | 15.87 % | 7.90 % | 10.73 % | 23.10 % |
| TEATR - FILM | 56.23 % | 51.91 % | 51.43 % | 54.43 % | 36.06 % | 46.86 % | 57.03 % | 39.63 % |
| PROGRAMY ROZRYWKOWE | 7.06 % | 10.12 % | 13.71 % | 23.57 % | 33.50 % | 13.47 % | 8.46 % | 12.63 % |
| PROGRAMY MUZYCZNE | 1.56 % | 9.40 % | 8.17 % | x | x | 14.07 % | 11.63 % | 2.21 % |
| PROGRAMY SPORTOWE | 4.92 % | 0.66 % | 1.72 % | x | 0.19 % | 3.71 % | x | 1.98 % |
| PROGRAMY POLITYCZNE - EKONOMICZNE - GOSPODARCZE - SPOŁECZNE | 1.84 % | 0.60 % | 2.67 % | x | 3.71 % | 0.68 % | x | x |
| PROGRAMY INFORMACYJNE | 11.90 % | 8.85 % | 5.16 % | x | 3.18 % | 0.45 % | 1.12 % | 0.25 % |
| PROGRAMY ARTYSTYCZNE - KULTURALNE | 0.87 % | 6.05 % | x | x | 0.25 % | 1.54 % | 3.66 % | 1.19 % |
| PROGRAMY EDUKACYJNE - NAUKOWE - PORADNIKOWE | 1.54 % | 1.23 % | x | 0.49 % | 0.70 % | 4.77 % | 0.45 % | x |
| PROGRAMY RELIGIJNE | 2.78 % | 0.58 % | x | x | x | x | x | x |
| INNE PROGRAMY | 3.98 % | 4.68 % | 7.14 % | 9.35 % | 6.54 % | 6.56 % | 6.93 % | 19.01 % |
Weekly shares
| CHANNEL | SHR% | ||
|---|---|---|---|
| 1 | TVP1 | 22.18 % |  |
| 2 | TVP2 | 16.33 % | |
| 3 | Polsat | 14.11 % | |
| 4 | TVN | 12.90 % | |
| 5 | TVP3* | 4.23 % | |
| 6 | TV4 | 2.72 % | |
| 7 | TVN24 | 1.99 % | |
| 8 | TVN7 | 1.86 % | |
| 9 | Oth.reg | 1.62 % | |
| 10 | PULS | 1.34 % | |
| 11 | Disney Channel | 1.08 % | |
| 12 | Eurosport | 1.00 % | |
| 13 | Polsat2 | 0.87 % | |
| 14 | Viva Polska | 0.76 % | |
| 15 | Discovery | 0.73 % | |
| 16 | Cartoon Network | 0.73 % | |
| 17 | TVPolonia | 0.72 % | |
| 18 | MiniMini | 0.66 % | |
| 19 | AXN | 0.63 % | |
| 20 | Kino Polska | 0.60 % | |
| Inne | 12.94 % | |
SHR % = Share - Number of people that have seen the event divided by the total people of the target that were watching TV during the same period
* - share concerns only joint band of regional public STACJAs
backWeekly advertising expenditure by sector
| SECTOR | EXPENDITURE | SHARE | |
|---|---|---|---|
| BUDOWNICTWO | 1 000.00 zł | 0 % | |
| DOMOWE ŚRODKI CZYSTOŚCI | 662 213.00 zł | 0.54 % | |
| FINANSE MARKETING | 15 373 423.50 zł | 12.45 % | |
| INNE | 167 031.00 zł | 0.14 % | |
| MOTORYZACJA TRANSPORT | 5 093 087.00 zł | 4.12 % | |
| ODZIEŻ OBUWIE | 25 385.00 zł | 0.02 % | |
| PRODUKTY DLA DZIECI | 1 580 084.00 zł | 1.28 % | |
| PRODUKTY DLA ZWIERZĄT | 188 397.00 zł | 0.15 % | |
| PRODUKTY ZDROWOTNE LEKI | 19 195 788.00 zł | 15.55 % | |
| PRZEMYSŁ | x | x | |
| ROLNICTWO OGRODNICTWO | 11 700.00 zł | 0.01 % | |
| ROZRYWKA KULTURA | 17 472 029.50 zł | 14.15 % | |
| SPRZEDAŻ | 8 700 665.00 zł | 7.05 % | |
| ŚRODKI OSOBISTEJ PIELĘGNACJI CIAŁA | 13 511 439.00 zł | 10.94 % | |
| TELEKOMUNIKACJA | 11 602 796.50 zł | 9.40 % | |
| USŁUGI | 739 381.50 zł | 0.60 % | |
| WYPOSAŻENIE DOMU I BIURA | 1 926 219.00 zł | 1.56 % | |
| ŻYWNOŚĆ | 27 229 806.00 zł | 22.05 % | |
| RAZEM | 123 480 445.00 zł |
Given expenditures according to TV channels' ratecards
backTop 10 - brands
| BRAND | EXPENDITURE | SHARE | ||
|---|---|---|---|---|
| 1 | PLUS GSM | 4 445 280 zł | 3.60 % | |
| 2 | ORANGE | 4 402 328 zł | 3.57 % | |
| 3 | KNORR | 3 891 114 zł | 3.15 % | |
| 4 | WINIARY | 3 260 212 zł | 2.64 % | |
| 5 | IBUPROM | 2 480 965 zł | 2.01 % | |
| 6 | LOTTO | 2 179 800 zł | 1.77 % | |
| 7 | NIQUITIN | 2 133 230 zł | 1.73 % | |
| 8 | GRIPEX | 2 084 030 zł | 1.69 % | |
| 9 | AXA | 1 952 380 zł | 1.58 % | |
| 10 | LAYS FRITO LAY | 1 637 600 zł | 1.33 % | |
Given expenditures according to TV channels
backWeekly advertising expenditure by channel
| CHANNEL | EXPENDITURE | SHARE | ||
|---|---|---|---|---|
| 1 | TVN | 25 512 820.00 zł | 20.66 % | |
| 2 | Polsat | 17 626 869.00 zł | 14.28 % | |
| 3 | TVP1 | 17 292 895.00 zł | 14.00 % | |
| 4 | TVP2 | 9 139 695.00 zł | 7.40 % | |
| 5 | AXN | 7 670 510.00 zł | 6.21 % | |
| 6 | PULS | 4 657 845.00 zł | 3.77 % | |
| 7 | Viva Polska | 3 066 425.00 zł | 2.48 % | |
| 8 | TVN24 | 2 522 622.50 zł | 2.04 % | |
| 9 | 4FunTV | 2 256 190.00 zł | 1.83 % | |
| 10 | MTV Polska | 2 059 615.00 zł | 1.67 % | |
| 11 | TV4 | 1 970 317.50 zł | 1.60 % | |
| 12 | Discovery | 1 769 990.00 zł | 1.43 % | |
| 13 | TVP3* | 1 602 695.00 zł | 1.30 % | |
| 14 | Comedy Central | 1 601 680.00 zł | 1.30 % | |
| 15 | AXN Sci-Fi | 1 341 460.00 zł | 1.09 % | |
| 16 | TVN7 | 1 138 425.00 zł | 0.92 % | |
| 17 | TVN Style | 1 076 326.00 zł | 0.87 % | |
| 18 | National Geographic | 967 900.00 zł | 0.78 % | |
| 19 | Hallmark | 946 505.00 zł | 0.77 % | |
| 20 | Polsat2 | 942 830.00 zł | 0.76 % | |
| Wszystkie stacje: | 123 480 445.00 zł | % | |
Given expenditures according to TV channels' ratecards
* - share concerns only joint band of regional public channels
back