2006-12-24
Data from 18.12.2006 - 24.12.2006
The measurement carried out for target group: : total individuals 4+ (Universe: 35 963 000, number of cases: 4118).
Average daily TV viewing by average Pole aged 4+ was 248 min.
Top 10 - programs
Emission share typology in weekly TV program schedule
Weekly shares
Weekly advertising expenditure by sector
TOP 10 - brands
Weekly advertising expenditure by CHANNEL
Top 10 - programs
| TITLE | CHANNEL | DATA | START | AMRx1000 | AMR% | |
|---|---|---|---|---|---|---|
| 1 | M JAK MIŁOŚĆ /TELENOW.POL./ | TVP2 | 20061218 | 20:04:50 | 9 789 | 27.22 % |
| 2 | WIADOMOŚCI | TVP1 | 20061218 | 19:29:56 | 6 026 | 16.76 % |
| 3 | SPORT /SERWIS SPORT./ | TVP1 | 20061221 | 19:58:00 | 5 605 | 15.59 % |
| 4 | TELEEXPRESS | TVP1 | 20061218 | 17:00:05 | 5 588 | 15.54 % |
| 5 | DLACZEGO NIE - PROLOG /REP.Z PLANU FILMOWEGO/ | TVP2 | 20061218 | 20:53:17 | 5 464 | 15.19 % |
| 6 | KLAN /TELENOWELA POL./ | TVP1 | 20061220 | 17:35:17 | 5 298 | 14.73 % |
| 7 | KULISY SERIALU M JAK MILOŚĆ | TVP2 | 20061218 | 20:56:26 | 5 160 | 14.35 % |
| 8 | PROGNOZA POGODY | TVP1 | 20061221 | 20:06:42 | 5 159 | 14.35 % |
| 9 | PLEBANIA /TELENOW.POL./ | TVP1 | 20061218 | 18:32:12 | 4 788 | 13.31 % |
| 10 | AGENT Z PRZYPADKU /FILM FAB. HONGKONG/ - HIT NA SOBOTE | TVP1 | 20061223 | 20:19:57 | 4 695 | 13.06 % |
AMR % - Average Minute Rating = Percentage of average number of people present for each minute.; This variable answering the question: What percent of average number of viewers watched specified program?
AMR x1000 - Average Minute Rating = Average number of people present for each minute.; This variable answering the question: What was the average number of viewers?
backEmission share typology in weekly TV program schedule
| TVP1 | TVP2 | Polsat | TVN7 | TVN | TV4 | Puls | Tele5 | |
|---|---|---|---|---|---|---|---|---|
| REKLAMA - TELESPRZEDAŻ | 9.30 % | 8.50 % | 13.70 % | 24.00 % | 17.40 % | 13.90 % | 20.00 % | 22.50 % |
| TEATR - FILM | 48.30 % | 53.20 % | 35.60 % | 47.50 % | 31.40 % | 40.30 % | 45.20 % | 54.10 % |
| PROGRAMY ROZRYWKOWE | 4.80 % | 11.20 % | 32.50 % | 19.70 % | 29.80 % | 16.60 % | 0.50 % | 1.50 % |
| PROGRAMY MUZYCZNE | 2.80 % | 2.50 % | 3.40 % | x | 0.60 % | 6.00 % | 1.40 % | x |
| PROGRAMY SPORTOWE | 0.80 % | 0.50 % | 2.60 % | x | 1.20 % | 4.90 % | 1.20 % | 1.00 % |
| PROGRAMY POLITYCZNE - EKONOMICZNE - GOSPODARCZE - SPOŁECZNE | 6.00 % | 1.00 % | 0.30 % | x | 9.50 % | 0.90 % | 15.50 % | 0.40 % |
| PROGRAMY INFORMACYJNE | 14.90 % | 10.20 % | 5.00 % | x | 2.80 % | 3.60 % | 1.60 % | 2.00 % |
| PROGRAMY ARTYSTYCZNE - KULTURALNE | 2.40 % | 6.70 % | 1.10 % | 0.40 % | 0.60 % | 4.40 % | 1.10 % | x |
| PROGRAMY EDUKACYJNE - NAUKOWE - PORADNIKOWE | 3.40 % | 2.30 % | 0.70 % | 2.00 % | 0.90 % | 2.50 % | 1.30 % | 2.10 % |
| PROGRAMY RELIGIJNE | 3.40 % | 0.30 % | 0.20 % | x | x | x | 9.00 % | x |
| INNE PROGRAMY | 3.90 % | 3.50 % | 5.10 % | 6.40 % | 5.80 % | 6.80 % | 3.40 % | 16.40 % |
| TOTAL EMISJI HH:MM | 147:17 | 147:42 | 165:35 | 164:17 | 167:59 | 163:16 | 152:04 | 167:53 |
Weekly shares
| STACJA | SHR% | |
|---|---|---|
| TVP1 | 24.04 % |  |
| TVP2 | 19.45 % | |
| Polsat | 16.10 % | |
| TVN | 17.15 % | |
| TVN7 | 1.40 % | |
| TV4 | 2.16 % | |
| Polsat2 | 0.47 % | |
| TVPolonia | 0.81 % | |
| Polonia1 | 0.06 % | |
| Canal+ | 0.15 % | |
| Puls | 0.36 % | |
| Tele5 | 0.28 % | |
| TVP Regional* | 4.16 % | |
| Discovery | 0.32 % | |
| TVN 24 | 2.12 % | |
| Eurosport | 0.45 % | |
| Inne | 10.52 % | |
SHR % = Share - Number of people that have seen the event divided by the total people of the target that were watching TV during the same period
* - share concerns only joint band of regional public STACJAs
backWeekly advertising expenditure by sector
| SECTOR | EXPENDITURE | SHARE | |
|---|---|---|---|
| BUDOWNICTWO | 373 484.50 zł | 0.28 % | |
| DOMOWE ŚRODKI CZYSTOŚCI | 5 932 144.00 zł | 4.37 % | |
| FINANSE MARKETING | 8 020 511.00 zł | 5.91 % | |
| INNE | 771 920.50 zł | 0.57 % | |
| MOTORYZACJA TRANSPORT | 2 906 634.00 zł | 2.14 % | |
| ODZIEŻ OBUWIE | 3 990.00 zł | 0 % | |
| PRODUKTY DLA DZIECI | 2 280 479.00 zł | 1.68 % | |
| PRODUKTY DLA ZWIERZĄT | 1 097 892.00 zł | 0.81 % | |
| PRODUKTY ZDROWOTNE LEKI | 12 097 214.00 zł | 8.92 % | |
| PRZEMYSŁ | 61 520.00 zł | 0.05 % | |
| ROLNICTWO OGRODNICTWO | 43 260.00 zł | 0.03 % | |
| ROZRYWKA KULTURA | 16 384 519.50 zł | 12.08 % | |
| SPRZEDAŻ | 12 896 348.50 zł | 9.51 % | |
| ŚRODKI OSOBISTEJ PIELĘGNACJI CIAŁA | 22 903 644.50 zł | 16.88 % | |
| TELEKOMUNIKACJA | 18 869 872.25 zł | 13.91 % | |
| USŁUGI | 954 080.00 zł | 0.70 % | |
| WYPOSAŻENIE DOMU I BIURA | 1 024 810.00 zł | 0.76 % | |
| ŻYWNOŚĆ | 29 056 379.00 zł | 21.42 % | |
| RAZEM | 135 678 702.75 zł |
Given expenditures according to TV channels' ratecards
backTop 10 - brands
| BRAND | EXPENDITURE | SHARE | |
|---|---|---|---|
| TP SA | 5 852 230 zł | 4.31 % | |
| NIVEA | 4 427 364 zł | 3.26 % | |
| ERA GSM | 3 906 305 zł | 2.88 % | |
| PLUS GSM | 3 590 381 zł | 2.65 % | |
| WINIARY | 3 265 194 zł | 2.41 % | |
| ORANGE | 2 730 542 zł | 2.01 % | |
| MEDIA MARKT | 2 296 015 zł | 1.69 % | |
| TV MARKET | 2 172 360 zł | 1.60 % | |
| ACTIMEL | 1 788 555 zł | 1.32 % | |
| HEYAH | 1 569 505 zł | 1.16 % | |
Given expenditures according to TV channels
backWeekly advertising expenditure by channel
| CHANNEL | EXPENDITURE | SHARE | |
|---|---|---|---|
| 4FunTV | 467 160.00 zł | 0.34 % | |
| AXN | 1 743 336.50 zł | 1.28 % | |
| Ale Kino | 377 083.00 zł | 0.28 % | |
| Animal Planet | 818 065.00 zł | 0.60 % | |
| Cartoon Network | 731 830.00 zł | 0.54 % | |
| Canal+ Sport | 109 196.00 zł | 0.08 % | |
| Canal+ | 109 674.00 zł | 0.08 % | |
| Discovery | 1 992 285.00 zł | 1.47 % | |
| Hallmark | 862 868.00 zł | 0.64 % | |
| Jetix | 1 784 906.00 zł | 1.32 % | |
| Kino Polska | 293 482.00 zł | 0.22 % | |
| MTV | 2 546 789.00 zł | 1.88 % | |
| VH1 Polska | 981 667.50 zł | 0.72 % | |
| MiniMini | 627 047.00 zł | 0.46 % | |
| National Geographic | 1 155 658.00 zł | 0.85 % | |
| Planete | 183 266.00 zł | 0.14 % | |
| Polsat | 27 334 325.00 zł | 20.15 % | |
| Polsat Sport | 2 962 200.00 zł | 2.18 % | |
| Puls | 1 309 730.00 zł | 0.97 % | |
| TV4 | 3 371 885.00 zł | 2.49 % | |
| TVN | 35 044 945.00 zł | 25.83 % | |
| TVN Style | 809 767.50 zł | 0.60 % | |
| TVN Turbo | 447 643.75 zł | 0.33 % | |
| TVN 24 | 1 927 405.00 zł | 1.42 % | |
| TVN7 | 2 205 545.00 zł | 1.63 % | |
| TVP1 | 23 532 150.00 zł | 17.34 % | |
| TVP2 | 15 871 555.00 zł | 11.70 % | |
| TVP3* | 799 375.00 zł | 0.59 % | |
| Tele5 | 2 521 241.50 zł | 1.86 % | |
| Travel Chanel | 38 604.00 zł | 0.03 % | |
| VIVA | 1 134 617.00 zł | 0.84 % | |
| ZigZap | 531 479.00 zł | 0.39 % | |
| Zone Club | 567 833.00 zł | 0.42 % | |
| Zone Europa | 235 551.00 zł | 0.17 % | |
| Zone Reality | 133 651.00 zł | 0.10 % | |
| Zone Romantica | 114 887.00 zł | 0.08 % | |
| RAZEM | 135 678 702.75 zł |
Given expenditures according to TV channels' ratecards
* - share concerns only joint band of regional public channels
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