2006-12-17
Data from 11.12.2006 - 17.12.2006
The measurement carried out for target group: : total individuals 4+ (Universe: 35 963 000, number of cases: 4139).
Average daily TV viewing by average Pole aged 4+ was 251 min.
Top 10 - programs
Emission share typology in weekly TV program schedule
Weekly shares
Weekly advertising expenditure by sector
TOP 10 - brands
Weekly advertising expenditure by CHANNEL
Top 10 - programs
| TITLE | CHANNEL | DATA | START | AMRx1000 | AMR% | |
|---|---|---|---|---|---|---|
| 1 | M JAK MIŁOŚĆ /TELENOW.POL./ | TVP2 | 20061212 | 20:07:03 | 10 362 | 28.81 % |
| 2 | NA DOBRE I NA ZŁE /SER.OBYCZ.POL./ | TVP2 | 20061217 | 16:07:09 | 7 921 | 22.03 % |
| 3 | WIADOMOŚCI | TVP1 | 20061212 | 19:30:01 | 6 153 | 17.11 % |
| 4 | SPORT /SERWIS SPORT./ | TVP1 | 20061217 | 19:54:38 | 5 924 | 16.47 % |
| 5 | TELEEXPRESS | TVP1 | 20061214 | 17:00:02 | 5 905 | 16.42 % |
| 6 | KLAN /TELENOWELA POL./ | TVP1 | 20061213 | 17:35:15 | 5 579 | 15.51 % |
| 7 | DLACZEGO NIE - PROLOG /REP.Z PLANU FILMOWEGO/ | TVP2 | 20061217 | 15:58:33 | 5 482 | 15.24 % |
| 8 | KULISY SERIALU M JAK MIŁOŚĆ | TVP2 | 20061211 | 20:57:38 | 5 232 | 14.55 % |
| 9 | PROGNOZA POGODY | TVP1 | 20061217 | 20:05:48 | 5 098 | 14.17 % |
| 10 | NA WSPÓLNEJ /SER.OBYCZ.POL./ | TVN | 20061212 | 20:55:17 | 4 883 | 13.58 % |
AMR % - Average Minute Rating = Percentage of average number of people present for each minute.; This variable answering the question: What percent of average number of viewers watched specified program?
AMR x1000 - Average Minute Rating = Average number of people present for each minute.; This variable answering the question: What was the average number of viewers?
backEmission share typology in weekly TV program schedule
| TVP1 | TVP2 | Polsat | TVN7 | TVN | TV4 | Puls | Tele5 | |
|---|---|---|---|---|---|---|---|---|
| REKLAMA - TELESPRZEDAŻ | 10.30 % | 10.30 % | 15.70 % | 25.70 % | 20.90 % | 16.00 % | 21.60 % | 23.70 % |
| TEATR - FILM | 43.80 % | 51.30 % | 36.90 % | 48.70 % | 28.20 % | 36.30 % | 43.50 % | 53.20 % |
| PROGRAMY ROZRYWKOWE | 5.50 % | 10.90 % | 27.80 % | 16.70 % | 27.50 % | 19.60 % | x | 1.70 % |
| PROGRAMY MUZYCZNE | 3.60 % | 2.60 % | 3.20 % | x | x | 5.90 % | 2.80 % | x |
| PROGRAMY SPORTOWE | 3.30 % | 1.80 % | 4.10 % | x | 2.70 % | 4.90 % | x | 0.90 % |
| PROGRAMY POLITYCZNE - EKONOMICZNE - GOSPODARCZE - SPOŁECZNE | 7.60 % | 0.60 % | 0.30 % | x | 11.70 % | 0.90 % | 16.80 % | 0.80 % |
| PROGRAMY INFORMACYJNE | 14.70 % | 9.10 % | 5.10 % | x | 3.00 % | 3.50 % | 0.80 % | 1.50 % |
| PROGRAMY ARTYSTYCZNE - KULTURALNE | 2.80 % | 8.50 % | 0.90 % | 0.50 % | 0.80 % | 4.10 % | 2.00 % | x |
| PROGRAMY EDUKACYJNE - NAUKOWE - PORADNIKOWE | 3.40 % | 1.40 % | 0.70 % | 1.70 % | 1.00 % | 3.00 % | 2.10 % | 1.90 % |
| PROGRAMY RELIGIJNE | 1.80 % | 0.30 % | 0.20 % | x | x | x | 7.20 % | x |
| INNE PROGRAMY | 3.30 % | 3.30 % | 5.00 % | 6.60 % | 4.40 % | 5.90 % | 3.20 % | 16.20 % |
| TOTAL EMISJI HH:MM | 153:13 | 147:07 | 161:14 | 164:02 | 168:00 | 160:13 | 148:51 | 167:12 |
Weekly shares
| STACJA | SHR% | |
|---|---|---|
| TVP1 | 23.46 % |  |
| TVP2 | 18.81 % | |
| Polsat | 16.45 % | |
| TVN | 17.89 % | |
| TVN7 | 1.51 % | |
| TV4 | 1.98 % | |
| Polsat2 | 0.56 % | |
| TVPolonia | 0.69 % | |
| Polonia1 | 0.06 % | |
| Canal+ | 0.12 % | |
| Puls | 0.39 % | |
| Tele5 | 0.38 % | |
| TVP Regional* | 3.94 % | |
| Discovery | 0.36 % | |
| TVN 24 | 2.20 % | |
| Eurosport | 0.67 % | |
| Inne | 10.53 % | |
SHR % = Share - Number of people that have seen the event divided by the total people of the target that were watching TV during the same period
* - share concerns only joint band of regional public STACJAs
backWeekly advertising expenditure by sector
| SECTOR | EXPENDITURE | SHARE | |
|---|---|---|---|
| BUDOWNICTWO | 183 263.50 zł | 0.10 % | |
| DOMOWE ŚRODKI CZYSTOŚCI | 6 927 378.00 zł | 3.89 % | |
| FINANSE MARKETING | 12 268 007.75 zł | 6.89 % | |
| INNE | 870 877.00 zł | 0.49 % | |
| MOTORYZACJA TRANSPORT | 3 423 498.00 zł | 1.92 % | |
| ODZIEŻ OBUWIE | 440 738.00 zł | 0.25 % | |
| PRODUKTY DLA DZIECI | 9 111 767.00 zł | 5.11 % | |
| PRODUKTY DLA ZWIERZĄT | 967 522.00 zł | 0.54 % | |
| PRODUKTY ZDROWOTNE LEKI | 16 572 166.50 zł | 9.30 % | |
| PRZEMYSŁ | 37 350.00 zł | 0.02 % | |
| ROLNICTWO OGRODNICTWO | 216 090.00 zł | 0.12 % | |
| ROZRYWKA KULTURA | 16 939 207.50 zł | 9.51 % | |
| SPRZEDAŻ | 9 484 772.00 zł | 5.32 % | |
| ŚRODKI OSOBISTEJ PIELĘGNACJI CIAŁA | 30 800 338.75 zł | 17.29 % | |
| TELEKOMUNIKACJA | 21 541 787.50 zł | 12.09 % | |
| USŁUGI | 1 206 345.00 zł | 0.68 % | |
| WYPOSAŻENIE DOMU I BIURA | 3 544 566.00 zł | 1.99 % | |
| ŻYWNOŚĆ | 43 641 522.50 zł | 24.49 % | |
| RAZEM | 178 177 197.00 zł |
Given expenditures according to TV channels' ratecards
backTop 10 - brands
| BRAND | EXPENDITURE | SHARE | |
|---|---|---|---|
| TP SA | 4 787 515 zł | 2.69 % | |
| PLUS GSM | 4 604 169 zł | 2.58 % | |
| ERA GSM | 3 982 761 zł | 2.24 % | |
| ORANGE | 3 757 985 zł | 2.11 % | |
| WINIARY | 3 732 184 zł | 2.09 % | |
| NIVEA | 3 264 739 zł | 1.83 % | |
| ACTIMEL | 1 765 460 zł | 0.99 % | |
| LABORATOIRES GARNIER | 1 727 350 zł | 0.97 % | |
| HESTIA | 1 711 500 zł | 0.96 % | |
| BARBIE | 1 611 962 zł | 0.90 % | |
Given expenditures according to TV channels
backWeekly advertising expenditure by channel
| CHANNEL | EXPENDITURE | SHARE | |
|---|---|---|---|
| 4FunTV | 783 590.00 zł | 0.44 % | |
| AXN | 1 928 700.50 zł | 1.08 % | |
| Ale Kino | 454 234.00 zł | 0.25 % | |
| Animal Planet | 861 690.00 zł | 0.48 % | |
| Cartoon Network | 2 371 970.00 zł | 1.33 % | |
| Canal+ Sport | 142 231.00 zł | 0.08 % | |
| Canal+ | 118 059.00 zł | 0.07 % | |
| Discovery | 2 135 995.00 zł | 1.20 % | |
| Hallmark | 1 114 158.00 zł | 0.63 % | |
| Jetix | 3 479 581.00 zł | 1.95 % | |
| Kino Polska | 314 759.00 zł | 0.18 % | |
| MTV | 3 298 801.00 zł | 1.85 % | |
| VH1 Polska | 1 335 360.00 zł | 0.75 % | |
| MiniMini | 1 172 089.00 zł | 0.66 % | |
| National Geographic | 1 247 846.00 zł | 0.70 % | |
| Planete | 187 020.00 zł | 0.10 % | |
| Polsat | 35 109 135.00 zł | 19.70 % | |
| Polsat Sport | 3 551 600.00 zł | 1.99 % | |
| Puls | 1 396 020.00 zł | 0.78 % | |
| TV4 | 4 085 925.00 zł | 2.29 % | |
| TVN | 48 154 740.00 zł | 27.03 % | |
| TVN Style | 1 180 552.50 zł | 0.66 % | |
| TVN Turbo | 748 107.50 zł | 0.42 % | |
| TVN 24 | 3 157 245.00 zł | 1.77 % | |
| TVN7 | 2 843 275.00 zł | 1.60 % | |
| TVP1 | 27 390 255.00 zł | 15.37 % | |
| TVP2 | 21 406 380.00 zł | 12.01 % | |
| TVP3* | 1 081 770.00 zł | 0.61 % | |
| Tele5 | 2 837 685.50 zł | 1.59 % | |
| Travel Chanel | 56 814.00 zł | 0.03 % | |
| VIVA | 1 936 443.00 zł | 1.09 % | |
| ZigZap | 1 111 063.00 zł | 0.62 % | |
| Zone Club | 599 298.00 zł | 0.34 % | |
| Zone Europa | 273 740.00 zł | 0.15 % | |
| Zone Reality | 160 843.00 zł | 0.09 % | |
| Zone Romantica | 150 222.00 zł | 0.08 % | |
| RAZEM | 178 177 197.00 zł |
Given expenditures according to TV channels' ratecards
* - share concerns only joint band of regional public channels
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